Tools Used: Capcut Pro, Adobe Photoshop, Google Suite, PicsArt and Metricool
The goal for Afrogoats is to build a community that inspires the next generation of achievers.
Creative Process
Key things I implemented through the process of making this page a successful community.
Research and Trend Analysis: Proactively researched and identified culturally relevant trends and narratives to design impactful community-driven content.
Thematic Storytelling: Crafted compelling content aligned with major events such as Black History Month, Throwback Moments, and Celebrations of Historical Inventions, weaving in authentic storytelling that resonated deeply with diverse audiences.
Multimedia Integration: Skillfully incorporated curated instrumentals to match the tone and emotion of the speeches and visual narratives, enhancing overall audience engagement.
Content Innovation: Leveraged historical and contemporary references to create fresh, inspiring, and educational experiences, positioning content for maximum reach and emotional connection
Community Driven Approach
Viral Contents:
Achieved over 20 content pieces surpassing 1 million views each, and 3 content pieces exceeding 10 million views each on Instagram.
Engagement & Reach
Achieved an all time high of 23 million reach in 28 days.
Recognition from High Preforming Personalities
Received recognition and engagement from Public Figures like Tyson Fury, Jennifer Lewis, Taraji P Henson, SZA, Camila Cabello, Israel Adesanya (Style Bender, MMA), Viola Davis, Yolanda Adams, Rick Ross , DJ Cuppy, Tai Lopez and many more including Media Organizations.
Results
I achieved 15 million reach month-over-month (MoM) and a peak of 23 million in 28 days, gained 27,740 followers MoM, and reached 1.8 million in engagement MoM, with a total of 944,000 followers across three social media platforms.